Gene Youngblood - Expanded Cinema (1970)

Expanded Cinema by Gene Youngblood (1970), the first book to consider video as an art form, was influential in establishing the field of media arts.[citation needed] In the book he argues that a new, expanded cinema is required for a new consciousness. He describes various types of filmmaking utilising new technology, including film special effects,computer art, video art, multi-media environments and holography. 

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